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Britannia to increase share of non-biscuits business; aims to be largest foods company in India

Image result for Britannia IndustriesBritannia Industries, which completed its 100th year of operations recently, plans to step up its research and development to bring to market new innovative products beyond biscuits.

Britannia Managing Director Varun Berry, said that the company expects its non-biscuit business to be equal to its highest grossing biscuits business in the next few years. Currently, biscuits account for nearly 70% of Britannia’s overall business.  Britannia Industries has earmarked Rs 30 crore towards research and development, which will help the company launch 50 new products.

The company is investing an additional Rs 50 crore on one campaign alone in the next 3 months in order to renew its marketing push with the new logo. The company unveiled the new logo on Monday to commemorate its 100th year.

“A lot of investment will also go towards modernising manufacturing plants with technology. It will also help us optimise costs, which will in turn help us bring down price-points on some products,” Berry said.
The company is already in the process of launching filled croissants and has partnered with Greece-based Chipita for this endeavour.